Up in Vapor
Rapid expansion and a win in this first-ever category are just two distinctions that make Up in Vapor electrifying. “We’re the longest-established electronic cigarette shop in town,” says Jake Etter, who manages both locations of the wildly popular business owned by El Paso entrepreneur Veronica Garcia. Not long after opening in August 2012, the first location quickly outgrew its Rojas Drive digs and moved across the hall to a new location three times the size. Buoyed by demand for its tobacco-substituting products, a Northeast location followed. Customers are refreshed by both shops’ 150 flavors, custom mixes at no additional charge, 15 savvy employees, lounge-y feel and products such as Volt starter kits and ProVari devices. The store is full of vapors, yes, but hardly running on fumes. 11450 Rojas Dr., Ste. D18, 915-841-5543; 9224 Dyer St., Ste. A, 915-307-5397; up-in-vapor.com.